A single link to the first track to allow the export script to build the search page
  • 2008 Summer: Volume 6, Issue 1
  • Super Size Me and Stock Prices

    • John Byrd ;
    • Kent Hickman

    Use this link to view the PDF file: Super Size Me and Stock Prices

    Title:

    Super Size Me and Stock Prices

    Author(s):

    John Byrd
    Kent Hickman

    Publication Date:

    2008

    Journal Title:

    The Journal of Finance Issues

    Volume Number:

    6

    Issue Number:

    1

    Abstract:

    We examine the impact of the release of "Super Size Me," a movie critical of the nutritional aspects of McDonald 's restaurants, on the stock prices of McDonald's and Wendy's corporations. Consistent with investors impounding information from non -traditional sources, we find a large and significant valuation effect for both firm s. A similar effect was documented for the movie "Fast Food Nation," but none was observed around the release of either "Roger and Me" or for "Walmart: The High Cost of Low Price." These results may indicate that investors believe that health-related issues have greater business impact than other aspects business practice.

    First Page:

    120

    Last Page:

    124

    Total Pages:

    4